Founder of Big Brandon designs tells us what is exciting about doing business in Africa with this important quote: “Here in Africa, in the past few years, people have learned to appreciate their locally made commodities and are now buying goods made within their African countries…”
Read more on the story below:
## When was this business founded?
In February 2018, it’s now 1 year and 6 months old.
## What gave you the idea/inspiration to start this business?
Ever since I started to love fashion, I realised most people venture into the most common types of clothing. They wear blazers, trousers, shirts, shoes, but they forget about the small details. If you take the small details and accessories into consideration when dressing, it makes you stand out among others. Since I know how to sew (I was taught by my mom), I decided to create a brand which will mostly deal with the small but important details (bowties, ties, suspenders, lapel pins). And so, BigB Designs was born.
## What advice would you give to others wanting to get into this business?
They are welcome to explore the fashion industry! Fashion is a very broad market and quite profitable when well managed. They shouldn’t look negatively on starting out small, instead they should be passionate and remember that anything can be done if you put your mind to it. Using the internet, mostly social media platforms, is a powerful and cost effective way to expand your brand. Always have a written plan. Put your ego in check and listen to others. Keep track of everything.
## What do you wish you knew before you started your first business?
That you must have a team behind you, because doing it all single handedly is quite a challenge.
## How did you make your first sale?
It was my two closest friends. I remember that they both bought a set of black suspenders and black bow ties.
## What’s your best advice for handling criticism?
I must admit that it’s quite tough being criticized, but it’s a part of not only business but life in general. You can never be perfect for everyone, so you must learn to cope with the negative criticism and take in the positive feedback. This is how I handle criticism;
- Listen to what the critic has to say and try to understand it from their point of view, since some critics might be right in what they’re saying.
- When you’re wrong, accept your mistake.
- Some criticism isn’t constructive and just isn’t worth responding to, just ignore it and get on with your work.
## How do you use social media?
Social media has been of great importance in my business, 80% of my clients got to know my products from my various social media platforms. I normally post pictures indicating the prices for the items, and once in a while I promote them to reach a much larger audience.
## What is your favorite aspect of being an entrepreneur?
When my hard work to build my brand is successful, and when customers and clients appreciate all the efforts and are happy with the service/goods offered.
## What do you love most about doing business in Africa?
Here in Africa, in the past few years, people have learned to appreciate their locally made commodities and are now buying goods made within their African countries.
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