Chinese ride-hailing company DiDi Chuxing recently started operations in South Africa. Founded in 2012, the Beijing-based company operates in more than 400 cities in China. It claims to serve over 550 million users in 16 countries across Asia, Europe, Latin America, and Australia.
This South African expansion (first launch in Cape Town) marks its first presence in Africa and seventeenth active country.
Here’s an excerpt from the company’s website announcing the launch:
“DiDi South Africa understands the challenges communities and the transportation industry face with the evolution of urban mobility (rideshare) and as a result is committed to creating the freedom and convenience to go places, open up horizons and give access to new experiences through our platforms.
Our mission is driven by a dedicated team that understands the operational landscapes of the rideshare industry. DiDi exists to help South Africans move freely and to unlock their potential and that of the cities they live in”.
Although the nine-year-old company claims to understand how the ride-sharing industry works, the South African market, despite being a relatively stable environment with high economic potential compared to the rest of Africa, is a different ball game entirely.
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